Shopping experience, reimagined.
Aura Mirror and HueIQ turn every fitting room into a personal stylist. Scroll to step inside.
＋02 / THE HUEIQ PLATFORM
One intelligence layer.
Every retail experience.
The shopper, the product, the place, the decision. Finally, in context.
Beyond a profile. A point of view.
Understand preferences, intent and the choices that make each shopper individual.
- SIGNALS UNDERSTOOD
- Consideration · comparisons · saved looks
- DECISIONS IMPROVED
- More relevant discovery and recommendations
- CONNECTED SURFACES
- Aura Mirror · mobile · clienteling
＋01 / THE INVISIBLE DECISION
Retail sees
the transaction.
HueIQ sees
the decision.
What happened before the purchase?
That’s where understanding begins.
The signals behind it tell the whole story.
ILLUSTRATIVE SHOPPER SESSION＋04 / CONNECTED BY HUEIQ
One shopper.
One continuous relationship.
A saved edit begins the conversation.
Preferences and discovered products
Personal context continues only with the shopper’s permission.＋03 / AURA MIRROR
Intelligence brought
to the fitting room.
Try your clothes on in the Aura Mirror.
Meet Aura Mirror
AURA / by Nova6BODY + FIT / STYLE + INTENTReal-time, body-aware virtual try-on
Structured shoulders balanced by a precisely defined waist.
Silver jacket · straight-leg trouser · sculptural heelCONCEPT DEMO · EDITORIAL IMAGE, NOT LIVE TRY-ON＋05 / MERCHANT INTELLIGENCE
The intelligence
behind the experience.
See where interest becomes confidence—and where it falls away.
Beyond the point of sale.
Session signals from every Aura Mirror and connected experience.
Decision experience
LIVE FLOWFrom first discovery to completed purchase.
Features shaping demand
SAMPLE SIGNALSEvening tailoring leads considered looks.Leading signal
Silver is the fastest-growing colour signal.Emerging pattern
Structured jackets hold the highest completion rate.Conversion insight
0 sessions show unresolved fit intent.
Investigate fit feedbackRecommendation confidence
- High confidence
- 72%
- Developing
- 28%
Model confidence across recommendations shown to shoppers.
＋06 / DESIGNER INTELLIGENCE
Your creative language.
Made intelligent.
Not a replacement for creative instinct. A way to preserve it, express it and carry it into every recommendation.
Elegant precision built around sculptural tailoring and controlled volume.
Train recommendations
in your own voice.
Review HueIQ’s suggested attributes. Only designer-approved knowledge shapes recommendations for this collection.
Approve attributes to train this collection’s recommendation language.
＋FASHION FIRST. A WIDER HORIZON.
01FashionOur initial focus02FootwearExpansion direction03BeautyExpansion direction04Luxury retailHigh-touch personalization＋ONE PLATFORM / MANY EXPRESSIONS
HueIQ is
the platform.
Everything else
is a surface.
HueIQ → Aura Mirror
Aura Mirror ↗ Ecommerce ↗
Mobile shopping ↗ Clienteling ↗
Associate tools ↗ Designer tools ↗
Merchant Intelligence ↗ Future interfaces ↗
Intelligence experienced in the store.＋LET’S BUILD WHAT COMES NEXT
The future of retail starts
with understanding.